Written by Yello

Website Essentials – How To Make Online Work For You

Whether your business is small, medium or large it’s essential to build and maintain a website that is the focal point for your online presence.

A website should perform many roles; including enhancing and building your brand, allowing two-way communication with customers, and showing off your company’s products and services.

Below are a few more reasons why a website is worth every cent!


A website shows that you are open for business 24 hours a day, seven days a week and allows the customer to find out more about your company and what you’re offering.

We live in a busy world but people are spending an increasing amount of time online; browsing through sites, reading reviews, and making purchasing decisions from the comfort of their home.

Modern smart mobile phone with on line shopping store graphic and open sign on wooden table over blur light and shadow of mall

An online presence, which is also optimised for cell phones and tablets, means that you are effectively ‘open all hours’ and you should reap the rewards from this level of accessibility which only comes from having an engaging and informative website.


Want to work with Yello to create a website that will ‘wow’ your customers? Get in touch here.


Lead generation

All of your social media and additional marketing efforts through traditional outlets such as TV and radio, should be pointing back to your website in order to create a buzz and get people interested in what you have to offer.

Your website is one of your key sales tools so it should be fully equipped with everything a customer needs to make a buying decisions. It’s a primary rule to have a lead form embedded on your website, to collect customer data for future use. The content should include a strong call to action and contact information to encourage potential customers to make contact to arrange a purchase or service.

viral content magnetic attraction people communication vector illustration

If you want to make sure your website is working well in this area, you must attach an analytical tool which will inform you of bounce rates, how long people stay on your site, and how many pages they visit.

Customer engagement

It goes without saying that every business needs to stay in touch with its customers.

Social network web site surfing concept illustration of young people using mobile gadgets such as smarthone, tablet and laptop to be a part of online community. Flat guys and women on big notebook with symbols

A website is the perfect retention tool to ensure that your current customers know how much you care about what they think. You can set up an online customer chat section for ease of communication and two-way interaction. This will add to your reputation as a company that listens to its customers’ opinions.


Many customers will not take your business seriously if you don’t have a website, or your website is poorly arranged with low quality images and poorly constructed text.

A website that is well thought-out and built with the customer experience in mind will make a lasting first impression, and demonstrate that you’re professional and knowledgeable about your business.

Your website is also a prime opportunity to share with the consumer more about the history of your company, your mission statement, testimonials and any other relevant information that will enhance your credibility.

Brand building

Even if you have a social media account on Facebook, Instagram or Twitter for your business, you’re usually limited in terms of what you can post and how long it sits in front of the consumer.

Brand concept. Chalk board, dark streaked background

Your own website allows you to be in control of your brand image and message . The design, narrative and style are all part of the image you want to convey – so make it count!


The Guardian https://www.theguardian.com/small-business-network/2012/oct/19/businesses-need-websites

The Marketing GP https://www.themarketinggp.com.au/website-important-business/

Marketing 91 https://www.marketing91.com/website-is-important-for-business/


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